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Approach

Position

Positioning your project means finding your purpose and niche. Focus and choices are central to the third step. We determine the dot on the horizon: the ‘Why’ of the project. This establishes the project's DNA as the positioning defines all future aspects of the project. Our involvement consists of working with you to determine how your idea from step one will be colored by your society.

Exist with intent

Now that you know the social surroundings, where exactly does your project fit in? Create focus and drill down to the core of your project by beginning with the ‘Why’, as coined by author Simon Sinek. A place with a clear promise and purpose is more likely to be future-proof.

Find your North Star

Discover motivations, special traits and chart your project’s own path. Taking research into consideration, we have conversations in which we determine what exactly makes your project unique.

A major milestone is being able to answer the question of ‘What do you promise?’ Knowing this answer means you have a clear proposition to fulfil.

Our methods

We help you find the answer. With our approach, we gather input through user research, citizen participation, stakeholder interviews, and analyze your needs and requirements. A workshop helps determine the 'Why' and your position in relation to comparable and inspiring references. Our result offers you a clear motivation for the feasibility, existence and relevance of your third place. We show you the necessary conditions to realize your third place and give you the right tools for the next step.

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The Next Step

Artify

Artify